What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Will Gen Zers Beat Out Millennials in Homeownership?
Move over, Millennials. A plurality of experts expect Gen Z, the generation that started the Tide Pod Challenge and catapulted TikTok to fame, to…
Where Are the Most Affordable Housing Markets for First-Time Buyers?
Many first-time homebuyers struggle when searching for an entry-level home, especially with the current affordable housing shortage. But in these…
The 15 Hottest Markets for the New Decade
From Jersey City, New Jersey, to Oakland, California, the 2020s will be the decade for former underdogs—and retirement hot spots. At a time…
Top 10 Hot Real Estate Markets to Watch in 2020
Realtor.com released its picks for the top 10 hot housing markets to watch in 2020, and the list forgoes larger, classic cities for spunky…
Demographics
What Are Millennials Looking for in a Home?
After delaying homeownership, Millennials are finally buying homes. As a generation larger than the Boomers, it is imperative to understand what…
Millennials Account for One-Third of Taylor Morrison Buyers
The new generation of homebuyers is here: Millennials are finally ready to dive headfirst into homeownership after dipping their toes for the last…
The Most and Least Expensive Places to Retire in 2019
When you are on a fixed income, picking a place to retire that won’t break the bank means you can retire in peace—save for the frantic…
Buyer Confidence Rises Back Up to Hopeful Heights
Builders are more confident, and now, so are buyers. After a dip in autumn, buyer confidence is up 5.3 points above 2018’s rate. It seems that the…
Before the Silver Tsunami, Millennial Demand Will Hit Hard
With debt at a more manageable level and over a decade of adult life under their belts, Millennials are finally coming to the housing market with…
Where Have All the Young, First-Time Homebuyers Gone?
Go to school, get a job, get married, buy a house. For decades, that was a blueprint for many American lives, and it is still relevant today. But…
