What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
As Housing Costs Rise and Starter Homes Disappear, First-Time Buyers Face a Dilemma
Unforgiving market conditions mean today's first-time homebuyers are older and more financially burdened than new buyers in years past
Demographics
After Slowing Mid-Pandemic, U.S. Population Rebounded in 2022
The U.S. population growth rate increased sharply in 2022 after reaching historic lows between 2020 and 2021
Market Data + Trends
These Three Women Are Finding Solutions to Combat Discrimination Against Black Homeowners
The home appraisal industry is plagued by a lack of diversity, and that misrepresentation has led to decades of racial discrimination and a widening affordability gap which these three female appraisers are working to resolve
Demographics
Student-Loan Repayment Pause Helped Young Americans Become Homeowners
An ongoing student-loan payment pause is helping more young adults budget for homeownership
Demographics
Millennials Took a Slower Approach to Home Purchases in 2022
After speeding into home purchases from 2019 to 2021, first-time buyers were slowed down by historically high home prices and skyrocketing mortgage rates in 2022
Demographics
Possible Effects of Household Formation Shifts on Rent and Price Growth in 2023
Data show household growth doesn’t seem to be getting the boost from behavioral changes it was a year ago, which has significant implications for future housing price and rent projections
Labor + Trade Relations
In a Rebounding Labor Market, Older Gen Z Workers Are Notably Absent
Fewer people aged 20 to 24 are working or seeking a job, and the possible reasons why have economists dumbfounded
New-Home Sales
Two Years Later, First-Time Buyers Are Still Stuck on the Starting Line
Unable to compete with repeat buyers backed by equity, first-time house hunters have been sidelined for two years, and housing costs are still rising
Demographics
Minority Homeownership Spiked During Pandemic Buying Boom
The mid-pandemic housing boom created affordable pathways to homeownership for minority buyers, narrowing a historically rooted racial gap that has pushed Black, Latino, and Asian households into the rental market for decades
Women in Construction
The Share of Women in Construction Rose Sharply in 2021
The number of women working construction jobs climbed to a record high in 2021, and according to NAHB, that share is still going up
