What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Affordability
Rising Rents Are Pricing Out Older Americans
Double-digit rent hikes are hurting older Americans, who are being forced to pay significantly more money for much smaller apartments in the nation's most popular metros
Financing
Can No Down Payment Mortgages Close the Homeownership Gap?
Bank of America is offering zero down payment mortgages to first-time minority homebuyers in five U.S. cities, but in the event of a housing downturn, the program could burden more recipients than it benefits
Demographics
Soaring Prices, Waning Supply Hinder First-Time Minority Buyers
Buying a home is becoming a near-impossible feat for a growing number of house hunters all across the U.S., but for young minority buyers, the path to homeownership is obstructed in more ways than one
NAHB
High Court EPA Ruling Has Wider Ramifications for Regulations' Reach
NAHB Policy Briefing: Wider ramifications of Supreme Court's EPA ruling; number of Hispanic workers in construction is on the rise
Community Development
Microunit Communities Offer Starting Point for Gen-Z Renters
The rise of microunit communities gives Generation-Z renters a chance to find affordable housing in high-cost metro markets
Affordability
New S&P Report Warns That 60% Of U.S. Households Could Be Priced Out of Starter Homes
A nationwide affordability crisis is leaving low- and middle-income homebuyers with few options, and for some, none at all
Demographics
Are Foreign Homebuyers Making a Comeback in the 2022 Market?
Affluent international buyers are slowly returning to the U.S. housing market after years of COVID restrictions and travel regulations
Demographics
Millennial Millionaires Are Putting off Major Purchases Due to Inflation
Millennials are the key drivers of growth for the housing market, but many are delaying their purchasing plans to wait out a period of elevated inflation
NAHB
Using Digital Marketing to Sell Homes to Digital Natives
The Millennial cohort brings with it growth potential for home builders. But Millennials also bring with them new expectations for the homebuying experience
Demographics
Gen Zers Are Entering the Housing Market as First-Time Buyers, but Where Are They Searching?
As large metro areas become more expensive, young homebuyers are searching for affordable housing in midsize cities
