What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Hispanic Americans Are Chipping Away at a Persisting Homeownership Gap
The homeownership gap between white and Hispanic households is beginning to close, but more formidable challenges threaten the economic mobility of Hispanic Americans
Demographics
Less Than Half of Black Households Were Homeowners in 2021
The Black homeownership rate has fallen over the past decade, and unfavorable market conditions aren't helping
Demographics
Millennial Demand Is Escalating Home Prices in Kid-Friendly Neighborhoods
Family-friendly neighborhoods are in high demand as more Millennials reach the prime age for having babies and buying homes
Demographics
Gen Z May Surpass Millennials in the Homeownership Race—Here’s Why
Gen Z is no stranger to adversity, and as a result, the up-and-coming demographic is proving to be much more gung-ho about homeownership than older generations
Demographics
Homeownership Gap Between Black and White Americans Widest in 100 years
Before the 1960s passage of anti-discrimination laws, Black homeowners were still doing better than they are today
Demographics
The Mortgage Denial Rate Was 84% Higher for Black Applicants in 2020
A marginalized housing market leaves Black homeowners with less affordability and larger hurdles to jump
Market Data + Trends
Millennials and Gen Z Put Off Homeownership Plans as Affordability Worsens
New generations of homeowners are increasingly hesitant to enter a post-pandemic housing market, and it’s not hard to understand why
High-Performance Homes
A Home for the Ages: Sustainability, Health, and Attainability in One
The Sustainable, Healthier Home in North Canton, Ohio, is a model of energy efficiency, performance, and attainability for 55+ buyers
Demographics
Millennial Buyers Are Flooding the Housing Market
Millennials are overtaking baby boomers to become the largest US adult population with a growing number of first-time buyers
Demographics
Single Female Buyers Outpace Men for Third Straight Decade
More single females are buying homes than men, but not without sacrifices
