What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Market Data + Trends
Millennials Blame Boomers for Lack of Starter Homes
A nationwide housing shortage is sparking a generational debate
Market Data + Trends
High-Income Millennials Are Flocking to the Rental Market
Why would-be homebuyers are taking the rental route instead
Demographics
Baby Boomers Are Opting to Age in Place
With fewer boomers competing for homes, first-time buyers are finding more availability on the market
Smart Home
Independent Living and Aging in Place: Is Smart Home Technology the Key?
Technology is an ever-evolving solution to many of the problems we're facing, and senior interest in smart devices is a trend that has recently picked up momentum
Multifamily
Rent Burden Is Greater for Minority Households
Even in the most affordable cities where the rent burden is low, some groups of renters are paying relatively more for housing
Demographics
What Does the Typical Seller Look Like?
The increasing usage of remote viewing, 3D tours, and other digital options appears to be complementing the services of a real estate agent rather than replacing them as 82% of sellers used an agent to sell their home.
Demographics
The Birth Rate Is Nearly Unbelievable
This decline also has implications for housing and homeownership
Demographics
Millennials Don’t Shop Department Stores, But They Do Want Home Ownership
Not only are Millennials that largest adult generations, but they are the largest generation of home buyers at 37% and the majority are repeat buyers.
Demographics
Why Renters Are Struggling So Much Now
Financial struggles were more common among renters than homeowners before Covid.
Housing Markets
10 States Where Upper Middle Class Americans Move to Most
Upper-middle class Americans tend to move less frequently than tax filers with less income, but some areas are seeing an influx of this…
