Economics



Features
January 01, 2005

High gross profit is the first critical step to reaching high net profit. Our most recent study of 94 client builders' financial results for 2003 proves the strong correlation between gross and net (as shown in the chart below). Builders of varying sizes, from all parts of the country, participated in this Builder Financial Study.

Features
January 01, 2005

Quick, what's your average gross margin? When will your business break even? How much money did you spend on sales and marketing this year? How much money should you spend on sales and marketing next year? What's your debt ratio? When will you need to hire your next employee? When do you need to increase your credit line? Did you have an answer for every question? Outstanding busin...

Features
January 01, 2005

New year's resolutions, made with determination before 12/31, rarely survive. Resolutions typically involve improving our personal lives: eat less, exercise more, etc. The list goes on, but changing behavior because of a change on the calendar rarely proves motivation enough to make what we resolve reality.

News
December 01, 2004

TimberSIL Nontoxic Pressure-Treated Wood: A sodium-silicate-based pressure-treatment system for wood that relies on a mineralization process rather than toxins to prevent infestations and decay. The patented chemistry and heat-treatment process result in the infusion of microscopic glass "crystals" throughout the wood, providing a permanent, insoluble treatment with no dusting or leaching.

Features
December 01, 2004

As we continue our focus-group research with the nexers, we've been hearing about their preferences for features and layout inside the home. The nexers have already provided us with a mountain of ideas that might motivate them to buy a new home. With so many possibilities on the table, we will work to zero in on the nexers' hot buttons with highly specific stimulus materials keyed to how they w...

News
December 01, 2004

Builders have long railed against inclusionary zoning, a popular municipal tactic that requires a number of homes in a new community be set aside for sale at below-market prices. Builders say it violates supply-and-demand common sense and yields less, not more, affordable housing. New research from the Los Angeles-based Reason Public Policy Institute bears them out.

Features
December 01, 2004

Phoenix, a consistently strong housing market, keeps pushing its boundaries with communities on the fast-growing citiy's outer ring. One of the newest is the master plan of Verrado, a half-hour drive west of the city. There, with its Horizons neighborhood, Engle Homes' Arizona Division shattered preconceived notions of the prices the market would support at the edge of suburbia.

News
December 01, 2004

Peter S. Reinhart, senior vice president and general counsel for Edison, N.J.-based K. Hovnanian Cos., believes the ever-populous Garden State needs higher density zoning. But first, state planners must wrest power from municipal leaders, who lack the political will and courage to implement it. "If we continue to allow local authorities to make these decisions without consideration of overall s...

Features
December 01, 2004

When we dig into the data from our most recent Builder Financial Study (the 11th consecutive survey of Lee Evans Group clients), we find house prices in 2003 ranging from $98,800 to $3.2 million, but no direct correlation of price and profitability. Thirty-eight percent of the builders had average sales prices under $200,000, 29.

News
December 01, 2004

Crosswinds Communities, headquartered in the Detroit area, recently enjoyed huge success with a lottery that resulted in 49 home sales in one day in its 727-acre, award-winning master-planned community, The Sanctuary, in Ovieda, Florida. While most lottery-style sales are used when demand far outstrips supply, Bob Kanjian, president of Building Solutions, who handles marketing and on-site sales...

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