After just eight years at Eliant, Eric Mitchell accepted the position of VP of innovation created for him to take advantage of his business management and computer programming abilities; created the Eliant TradeStar program so trades can evaluate builders, then added to the platform so customer service representatives could evaluate trades; created the Spotlight Report that gives frontline employees direct customer service information; in 2021, migrated the report to a mobile app to provide on-site reporting to every customer-facing employee; developed customer evaluations in 20 languages, making it easier for homebuyers to offer feedback in their native tongues; led Eliant’s expansion into the Middle East market, which includes 40,000 home closings per year.