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Experts Predict Sizzling Winter Selling Season

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Market Data + Trends

Experts Predict Sizzling Winter Selling Season


November 2, 2020
House covered in snow with for sale sign
Photo: Andy Dean

This winter may be the hottest yet—and no, climate change is not to blame. While winter is typically the slow season for real estate, the unprecedented rebound of the market will continue through the cold months, according to Realtor.com. The chief economist for the National Association of Realtors has even said this winter will be one of the best sales years ever. If winter is the worst season, spring is the best, but real estate sales halted this spring due to the pandemic. Those who could not sell or buy in spring may still be holding off, and this winter could be a primetime to sell.

“We currently see buyers sticking around in the housing market much later than we usually do this fall,” says Danielle Hale, chief economist at realtor.com®. “If that trend continues, we will see more buyers in the market this winter, too. So this winter is likely to be a good time to sell.”

"There are plenty of people in the pipeline ready to hit the market this late autumn and winter," Yun agrees.

Many real estate agents have noticed this glut of eager buyers first-hand.
“Winter is usually a slower season, but this year we're not seeing any sign of letting up,” says Matt van Winkle, a real estate broker and owner of Re/Max Northwest Realtors in Seattle. “The selling season was delayed because of COVID lockdowns and stay-at-home orders, so several months of usual busy sales periods were delayed.”

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