Underlayment | GCP Applied Technologies
GCP Applied Technologies has two new synthetic roofing underlayments. Tri-Flex XT is an…
House Styles
Rural Roots: Farmhouse Style Reinvented
The farmhouse is being reinvented for modern times, and the results pack big appeal for homebuyers
50 Ways to Build Your New Home
Our roundup of home design trends, fresh from the 2017 International Builders Show
Sales + Marketing
The Sales Process Gets Personal
Millennial buyers expect personalization, and they want transparency in the sales process
Quality Matters
Sill Flashing With a Water-Resistive Barrier
Proper window flashing is a multistep process, but it could all be for naught if you don’t correctly detail the sill
Sales + Marketing
Using Content That Packs Emotional Appeal
If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion
The Nationals
The Best in New-Home Marketing: Winners of the 2017 Nationals
Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go
Shingle Profile | TAMKO
TAMKO Building Products has updated its MetalWorks StoneCrest Slate line, adding three colors…
