Shrinking incentives and consumer fatigue with marketing tactics have led to the slowdown
Growth of rooftop solar panel installation has slowed in California. Installations in Pacific Gas & Electric’s service territory in Northern and Central California fell 7% year-over-year, while in Southern California Edison’s territory they dropped 4%. A few factors, including shrinking incentives, wariness of future government actions, and consumer fatigue with marketing tactics have led to the slowdown, according to industry observers. In the San Diego area, one utility has reached its limit on the allowable net metering customers. In some areas, many of the most likely buyers -- affluent, environmentally inclined homeowners in sunny places -- already have rooftop systems.