Homeowners continue to be willing to pay more for green features—up to a point

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Of the 150 homebuyers surveyed by NAHB, 90% said Energy Star appliances were essential or desirable.

June 09, 2016
Homeowners continue to be willing to pay more for green features—up to a point

Photo: trenttsd/Creative Commons.

A National Association of Home Builders survey found that between 2007 and 2015, homebuyers remained fairly consistent in their preferences for green features.

Of the 150 homebuyers surveyed, 90% said Energy Star appliances were essential or desirable, along with Energy Star windows, which received an 87% desirability rating. Also rated as highly desirable were a whole-home Energy Star rating and insulation that surpasses code requirements. 

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