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Motivating a cast of thousands

The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.

The customer really wants you to be right

In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.

Text Mex: Meet ‘em where they are

Would you ever use Twitter to announce your family dinner is being served?

Ridiculous question, right?  
Wait. Hold that…

Confessions of a bilingual construction guy

His candor surprised me. I’ve never had anyone actually admit it.

But there it was. In digital ink on the email in my Inbox.

The Inverse Golden Rule + 3 CYA tools when working with Hispanics

You know The Golden Rule, right?

 
He who has the gold makes the rules.
 
 …

Micro-fluency: Sí se puede!

Working at my second office yesterday (Starbucks), two latino twenty-somethings and their language choices caught my attention.  

They…

10 management tactics for delivering quality

Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.

Professional Builder 2013 40 Under 40 Awards

An Olympic-caliber rower, former professional boxer, award-winning chili cook, and cat trainer are among home building’s young superstars to be named 40 Under 40 winners for 2013 by the editors of Professional Builder magazine.

Excuse me, sir…your PowerPoint sucks

Stop me if you’ve heard this before. 

Guy gets up to give a presentation. 
Self-deprecating intro.
Well-dressed. …

Translation consternation

“I’ve got a 40-page company policy and about 40 Hispanic employees. Any advice when it comes to translation?”

This question…

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