PB April 2011

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Features

When it comes to selling new homes and feature upgrades, the kitchen remains the heart of the home, according to a survey of Professional Builder readers.

Our team of architects and designers offers six designs that emphasize the value of proper kitchen layout and location. Ranging from an award-winning luxury home to sketches for smaller-size designs, each concept confirms that the kitchen has become the “command center” and focal point of virtually every new home.

Beazer, Oakwood, and Winchester are among the home builders utilizing building information modeling technology to gain efficiencies in the tough housing market.

Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.

Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.

Moisture can be the nemesis of today’s more tightly-built wood-framed homes. Creating a tight building envelope is only one part of the equation in creating a high-performing, energy-efficient house — if it’s not coupled with strategies for letting accumulated moisture out of wall cavities, it can be a recipe for disaster. The NAHB Research Center offers moisture control tips for wood-framed homes.

What makes a home a best-seller? Price, location, and amenities are important, but design can make or break a sale. We profile eight home designs that have what it takes to make customers sign on the dotted line.

New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.

From optimizing foundation design to reducing roof pitch to re-thinking your trash-removal process, Lean operations guru Scott Sedam identifies numerous ways to save a bundle on each and every home you build.

August 2017

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The home is named for the way light bounces off floors and...

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