PB November 2010

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Overhead Door’s Model 980 Impression Collection Door provides the aesthetic of wood garage doors with the durability and energy efficiency of a fiberglass surface.

Our annual report of the top window and door products of the year.

Behavioral interviewing is said to be 55 percent predictive of future on-the-job behavior, while traditional interviewing is only 10 percent predictive. As a result, more companies are adopting behavioral interviewing methods.

Though counterintuitive in today’s market, a new pricing study from McKinsey & Co. suggests that a modest price increase on a cost-per-square foot basis might be worth considering.

Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate Consulting.

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture.

Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.

High-performance, green, sustainable — all are terms that are often used interchangeably. While they may conjure visions of solar roof panels, geothermal heating, and other expensive technologies, most home builders agree that the most important components of a high-performance home are windows, insulation, and HVAC systems.

NAHB Research Center’s latest study identifies wall assemblies that perform the best in mixed-humid climates, such as Washington, D.C., Nashville, and Cincinnati. The claddings used in the study include traditional stucco, fiber-cement siding, brick veneer, manufactured stone, vinyl siding, and insulated vinyl siding.

When it comes to specifying and selling green, high-performance products in the new-home building market, energy-efficient systems and building envelope upgrades, such as high-performance windows and air-sealing packages, are in highest demand by home builders and buyers, according to a October 2010 survey of Professional Builder readers.

By eliminating waste in the home building product and process, builders can negate the added costs for going green, writes Lean building guru Scott Sedam in his latest column.

Working with structural insulated panels has its challenges, especially for first-time users. To help shed some light on the common problem areas, we’ve asked a SIPs expert to provide key tips and do’s and don’ts when working with the technology.

Even in this economy, there are builders in all markets producing good numbers. Management and sales expert Bob Schultz sheds some light on their secret to success. It includes having owner buy-in and learning to sell at a high conversion rate.

While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders — Michael Maples, co-founder of Trumark Homes, Danville, Calif., and Brett Whitehouse, president of Brandywine Homes, Irvine, Calif. — to share some of their leadership advice.

July 2017

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