Jeff Smith isn’t originally from the North Carolina mountains, but you’d never know it to see him in his element building homes and supporting his community there.
Smith, who moved often during his childhood, felt at home in the Blue Ridge Mountains and was determined to set down roots there even before he was sure about his career goals. Friends and mentors paved the way for him to earn his degree in building construction technology, after which he “rolled the dice” to start his own business, J.S. Construction, in 2006. His commitment to building high-quality custom homes and his transparency with his customers and team, along with his grit, helped Smith thrive, even during the housing downturn.
In 2018, he joined Alair Homes, a franchise of custom home builders that shares his commitment to excellence. He has since piloted the Alair Next Generation program of mentors and paid internships for youth in the trades.
