As quickly as new ideas and platforms emerge and become popular these days, it’s still remarkable when someone develops something unique and truly needed. For Jenni Nichols, that is the New Home Trends Institute.
Jenni had been working on consumer research and then also took over DesignLens, an online, searchable database of new homes and communities, originally created by Howard Englander. But it seemed there could be a bigger, more cohesive program that might encompass all of the new home information needed by the company’s clientele.
Over the course of a year, Jenni and her colleagues worked on the idea that became the New Home Trends Institute, a broader concept that includes DesignLens, as well as original research, online and live presentations, and content about the latest home-related consumer preferences.
