Newly-built condo inventory is up nearly 20 percent this year in New York City, and more than 15,000 new market-rate rental apartments are expected to become available this year in Manhattan and Brooklyn. Developers are jostling to lure new buyers and renters.
To get a competitive edge, developers are turning to interior designers and are allowing them to showcase their most innovative ideas in the buildings’ model apartments, according to the New York Times.
Interior designer Kelly Behun brought Art Deco-inspired pattern and gold lines to a model unit at 432 Park Avenue. Jennifer Post furnished a model unit at 520 West 28th Street with graphic yellow-and-gray wallpaper and geometric paintings. The developer DDG tapped Matter for designing 171 Columbia Heights in Brooklyn. The firm opted for oak stools, pink-and-aqua glass shades, and layered pink and turquoise living room curtains.