7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
Design and Marketing Tips for Selling Homes in a High-Rate Environment
With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help
Sales Lead Tracking
Don't Waste Your Leads: Own Them and Get Serious About Managing Them
Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy
Build to Rent
Bringing Clarity to Build-to-Rent Terminology for Greater Appeal
The New Home Trends Institute takes steps to create alignment around build-to-rent terminology
New-Home Sales
Winning Strategies for Selling New-Construction Homes
Recent market conditions have taught home builders some valuable sales lessons and have also forced builders to take a hard look at how they're engaging homebuyers in order to meet rising expectations
Sales + Marketing
Where to Go When the Housing Market Gets S.L.O.W.
There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown
Sales + Marketing
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Sales + Marketing
7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Sales + Marketing
Lessons Learned From Previous Housing Market Disruptions
For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident
Environmental
Does Access to Flood-Risk Data Impact Homebuyer Decisions?
A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores
Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience
