Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales + Marketing
Market-Proof Marketing Podcast: A Bird's-Eye View With Rich Binsacca
Kevin Oakley of DoYouConvert and Pro Builder Editor-in-Chief Rich Binsacca discuss what the home building industry is experiencing in the current climate and how that’s rapidly changing
Sales + Marketing
Redfin Debuts On-Demand Virtual Home Tours Amid Coronavirus Outbreak
Despite initially having little effect on the housing market, the coronavirus is starting to make its mark on the…
Sales + Marketing Award Winners
Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration
Select winners of NAHB's 2020 National Sales and Marketing Awards showcase the best in getting—and keeping—homebuyers engaged
Sales + Marketing Trends
National Homebuying Trends That Give Builders an Edge in Local Markets
Three recent national studies look at consumer homebuying trends. Pro Builder looks at the data to reveal opportunities for builders to create competitive distinction within their markets
Sales + Marketing Trends
Homebuyer Demographics: Are You Ready for This?
For the first time in history, there are six distinct generations influencing the housing market, and each one demands your attention
Digital Marketing
The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Sales
Sales Strategy: Exercise Caution When It Comes to Co-Op Sales
The contents of this article may be hazardous to your co-op sales status quo
Startup Helps Landlords Turn Rental Rooms Into Pay-by-the-Week Rooming Houses
An Atlanta startup wants to help property owners make more money from single-family homes. The company, PadSplit, says the market is ready for…
Digital Marketing
3 Ways to Optimize Your Website for Greater Revenue and Happier Customers
Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience
The Power of Grading Schools
The local school tends to be an anchor for the community, but districts and schools graded highly by school rating websites usually are…
