7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing Trends
How Builders Are Keeping Homebuyers Engaged and Production on Track
Online digital design services and visualization tools can effectively satisfy buyers and prospects while distinguishing your brand from the competition
Home Design
Designing Homes for Easier Living: Builders Explore New Approaches
Home builders are finding that designing houses that are easier to live in can draw buyers and maybe a price premium as well
Sales + Marketing
Become the Big Fish: How to Seize Tier 2 and 3 Market Opportunities
Home builders can use this checklist to dominate Tier 2 and Tier 3 markets that offer potential
Sales + Marketing
Market-Proof Marketing Podcast: A Bird's-Eye View With Rich Binsacca
Kevin Oakley of DoYouConvert and Pro Builder Editor-in-Chief Rich Binsacca discuss what the home building industry is experiencing in the current climate and how that’s rapidly changing
Sales + Marketing
Redfin Debuts On-Demand Virtual Home Tours Amid Coronavirus Outbreak
Despite initially having little effect on the housing market, the coronavirus is starting to make its mark on the…
Sales + Marketing Award Winners
Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration
Select winners of NAHB's 2020 National Sales and Marketing Awards showcase the best in getting—and keeping—homebuyers engaged
Sales + Marketing Trends
National Homebuying Trends That Give Builders an Edge in Local Markets
Three recent national studies look at consumer homebuying trends. Pro Builder looks at the data to reveal opportunities for builders to create competitive distinction within their markets
Sales + Marketing Trends
Homebuyer Demographics: Are You Ready for This?
For the first time in history, there are six distinct generations influencing the housing market, and each one demands your attention
Digital Marketing
The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Sales
Sales Strategy: Exercise Caution When It Comes to Co-Op Sales
The contents of this article may be hazardous to your co-op sales status quo