7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Startup Helps Landlords Turn Rental Rooms Into Pay-by-the-Week Rooming Houses
An Atlanta startup wants to help property owners make more money from single-family homes. The company, PadSplit, says the market is ready for…
Digital Marketing
3 Ways to Optimize Your Website for Greater Revenue and Happier Customers
Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience
The Power of Grading Schools
The local school tends to be an anchor for the community, but districts and schools graded highly by school rating websites usually are…
The Hottest Markets Are in Small Towns
Fort Wayne, Ind., was the hottest real estate market in the country last month, according to a Realtor.com analysis of listing views and how…
The New Rules for Marketing Luxury Real Estate
Luxury Portfolio International’s president Stephanie Anton partnered with market research firm YouGov to better understand the media consumption…
What Do Millennials Hate About Houses?
When Millennials do shop for homes, what turns them off?
Realtor.com shares five home upgrades, while popular with a previous generation…
An Amenities Race Heats Up for Ultra Luxury
Developers misread the demand for ultraluxury condominiums and apartments and overbuilt. Consequently some markets have a glut of high end, high-…
Innovation
New Tech: Wait or Jump in?
Companies die from failing to change, but also by changing too quickly. Here’s how to find the balance and survive extinction
Digital Marketing
How to Create Social Media Your Customers Want to Follow
Home builders, here's how you can get the results you want from social media
Hispanic Homeowners Are Driving the Market
Curbed reports that in many areas of the country, a growing Hispanic population is driving the home buying market.
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