Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Rick Heaston encourages you to re-examine your coaching skills.
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.
3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
Prepare your new sales agents to sell your homebuilding company’s homes well.
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
Most homebuilders’ sales methods are outdated. It’s time for a change.
One builder offers tips to running a successful home auction.