7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Florida's 'Eco-Utopia'
Florida has been the site of many recent climate disasters, including red tides and hurricanes. A new green-certified inland community hopes to be…
Sales + Marketing
Design Spotlight: Outbuildings by Rotelle Studio(e)
See the creative results from the ultimate battle of backyard sheds
The Power of New in Spring Buying Season
With the spring real estate season underway, industry experts are talking about the…
Sales + Marketing
5 Keys to Selling High-Performance Homes
When correctly marketed, high-performance homes sell faster and at higher…
The Nationals
Closing Fast—How Nationals 2019 Winners Are Boosting Sales Traffic
These winners of the 2019 National Sales & Marketing Awards effectively and creatively boost sales traffic and move prospects into the buyers column
Sales
Making the Sale: Wants vs. Needs
When selling homes, does desire or require have the most pull with prospects?
Exclusive Research + Data
What Buyers Want—Recent Consumer Preference Research
Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities
Demographics
Senior Needs
Accounting for the adequate and accessible shelter of this exponentially growing demographic is a "federal priority" for private companies and public groups
