Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
Smart homebuilders are already offering programs to get credit-challenged customers qualified.
John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.
A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
These five metro areas show signs of a quicker recovery and good long-term growth.
Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.
Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.