Marketing



Features
March 01, 2008

Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.

Features
March 01, 2008

As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.

Features
March 01, 2008

Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.

 

Features
February 01, 2008

Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.

Features
February 01, 2008

Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.

Features
February 01, 2008

We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.

Features
February 01, 2008

First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.

Features
January 01, 2008

Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they weren’t expecting might show up on opening day.

Features
January 01, 2008

You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the contingency objection.

Features
January 01, 2008

New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the mainstream media, and just sell homes.

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