7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
Marketing by Design Center
As consumer tastes and trends evolve, so should the design center. See how offering a stellar experience can translate to substantial returns
Sales + Marketing
How to Encourage More Referral Sales
A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation
Sales Lead Tracking
New Year, New Benchmarks for Measuring Online Sales
The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
It's Time to Get Creative When Marketing New Homes
Combining proven methods with new strategies will help set you apart
Digital Home Purchasing Platform Offers New Financing Options
Home purchasing platform OfferPad has partnered with loanDepot to offer digital financing options for homebuyers, the Washington…
What Sales + Marketing Problem Are You Trying to Solve?
Define the issue, settle on a strategy, and set targets on how to spread the message
Fixer-Uppers Sell As Fast As Other Listings
New analysis from Zillow shows that fixer-upper homes are selling just as fast, and in some cases faster, than other…
Harvey Barely Dinged Houston's Luxury Home Market
Houston sustained billions of property damage from Hurricane Harvey, but the luxury home market there bounced right back two weeks after the storm…
Lower-Priced Homes Struggle To Regain Pre-Recession Value
Homes in the bottom third of the market, aren’t experiencing the same post-recession recovery in value as homes in the more expensive tier. For…
Who the Housing Recovery Is Leaving Behind
New data released by Zillow shows that lower-priced homes are recovering their value more slowly than higher-…
