Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
The challenge isn’t to get a greater number of contacts; it is to do something meaningful with this information. Begin a conversation with each unique person in your database to increase your chances of converting each one.
A little less efficiency can result in more personalized effectiveness
Filling this singular role requires a special process to pinpoint the best talent
There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
Photo: cocoparisienne, Creative Commons
Establishing sound business systems that ensure a healthy bottom line
Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger.
Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line
A large swath of homebuyers believe they’re better consumers because they use online technology
If you’re only selling energy efficiency, then you're not seeng the big picture, and you may even be alienating young buyers
Outdoor entertaining spaces with full kitchens, fireplaces, and TV
sets are a must for the luxury-home buyer.
Photo: Frankel Building Group
High-end buyer wants run the gamut from luxurious showers to sticker murals in kids' rooms
Take these steps to match consumer expectations with what you have to offer