7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
Selling New Homes: There’s an App for That!
Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process
Housing Giants
Marketing Industrialized Construction to Consumers
If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing
Remodeling Design
Hardwood Flooring May Help Homeowners Turn a Profit
Sellers looking to boost the resale value of their homes might want to consider refinishing their hardwood floors
Sales + Marketing Award Winners
First, Best Impressions: The 2022 Nationals
These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales + Marketing
11 Tactics for Creating an Outstanding Construction Brand Identity
Branding isn’t just your company logo, it’s how you want customers to perceive your business. Follow these 11 steps to create a robust brand identity for your construction company
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Market Data + Trends
Remote Work and Cryptocurrency Are Driving up Demand for Luxury Houses
Luxury real estate is reporting historic gains, and experts predict that cryptocurrency could keep demand high for years to come
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
Housing Markets
Realtor.com’s 10 Trendiest Cities With Market Affordability
Not only are these metro areas attractive to young buyers, but they also offer rare home prices in a heated national market
