Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
The Nationals
The Best in New-Home Marketing: Winners of the 2017 Nationals
Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go
Taylor Morrison CEO Talks About Her Process Of Becoming A Leader
Early in her career, Sheryl Palmer was made sales manager at Sun City West, an active adult community in Arizona. She was in charge of…
The Perfect Marketing Budget For 2017
No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year
Sales + Marketing
2016 Was A Very Good Year—Or Was It?
As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year
Q+A
As healthy as a house-the marketing fire power of Gene Myers and Thrive Home Builders
Gene Meyers says builders that ignore marketing green and healthy homes do so at their own risk
New-Home Marketing
Redefining Marketing for a New Generation of Homeowners
Millennials—the newest generation of homeowners—aren’t as quick as past generations to embrace the major life decisions that will move them from renting to homeownership
Sales + Marketing
How Home Builders Can Tap the Power of Story to Create a Lasting Impression
Making the most of leads and engaging prospective homebuyers means sharing a clear, succinct narrative about your company
Sales Lead Tracking
What Is a Lead Worth?
Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments
Sales Lead Tracking
Email Marketing—Just One Part of the Follow-Up Process
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events