7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
New-Home Sales
New-Home Sales: How It All Comes Together
Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures
New-Home Sales
When Business Is Good, Here's How to Make It Better
For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent
Sales
25 Proven Ways Home Builders Can Increase Sales
A comprehensive strategy for reviewing and improving your sales operation
Demographics
Selling to Women Homebuyers
Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy
Sales + Marketing
It's Not Easy (or Cheap) Being Green
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential homebuyers
Customer Satisfaction
The Irate Customer Is Coming to Get You
Bad reviews are a fact of business, but as more embittered consumers vent their frustrations on social media, those opinions can shape the perception of your brand
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger,…
Building middle ground
In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.
10 management tactics for delivering quality
Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.
