Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Market Comps = Money
Disciplined market comparables are key to predicting sales pace, setting prices, and developing market savvy tactics and strategies that can improve your net income
Find Your Special 007 Sales Agents
You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder
Visualizing your future
This pottery is the future.
OK, not the pottery itself.
What the pottery represents… is the future.
…
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
PB December 2012
Builder of the Year - Toll Brothers | 13 Sales Strategies for 2013 | Remaking Your Past Bestsellers
The Miracle of Compound Interest and Referral Sales
How creating satisfied customers can have a compounding effect on referral sales
myLennar
This iPad app from home builder Lennar Corp. allows users to see nearby Lennar communities with new homes for sale, narrowing the results by…
6 novel infill housing schemes
Professional Builder’s House Review design team offers six infill housing design concepts.
Remaking your past bestsellers
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.
