Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
New-Home Sales
New-Home Sales Techniques: 12 Action Steps
Generating new-home sales revenue and reducing unnecessary costs isn't t all that complicated — when you have a clear, concise action plan. Here are 12 action steps to boost your business
How to spot the prima donna syndrome
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
Pulte introduces iPad app
The home builder Pulte is launching a new iPad application geared toward home buyers
The Lean and Green Blog: Lesson 5 - Green marketing
Greening your marketing plan requires a different thought process and action plan than what you might expect. In the upcoming months, I will be…
9 Tips for Handling Negative Press
The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity
The Lean Design Blog: Floor plan renderings? That's whack!
Last week I nagged you about elevation renderings, this week the focus is on floor plan renderings. Floor plan renderings are an easy way to stand…
Tips on how renderings can sell the home — not the house
Traveling around the country I see a lot of renderings - most of them leave a whole lot to be desired. The worst are the black and white CAD…
Meritage Homes CEO Hilton: ?We?re converting more prospects because our energy-efficient homes offer compelling value.?
Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.
