Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales + Marketing
Escalation Clauses in Your Contracts: Yay or Nay?
Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Sales + Marketing
An Influx of Young Homebuyers Is Coming—Here’s How to Target to Them
Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry-level…
Sales + Marketing
The Housing Market's High Risk, High Reward
A projected strong economic recovery, demographic tailwinds and an accelerated pivot to remote work allows buyers and renters to live in locations where they can get more home for their money.
Sales + Marketing
How to Deliver a Five-Star Customer Experience
Take these steps to keep referrals up, customer trust high, feedback positive, and customer relationships strong
Sales
New-Home Sales: Selling the Dream [VIDEO]
How do you discuss rising home prices with homebuyers? K. Hovnanian VP of Sales Chris Hartley lays it out for new home salespeople on this…
Coronavirus Resources and Information
Get Used to Virtual Sales, It’s Likely the New Normal
The pandemic forced the entire housing industry to change fast, replacing virtual showings and sales with in-person appointments, resulting in…
Sales + Marketing
Challenging Times = Emerging Sales Opportunities
Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…
Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during…