7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
Challenging Times = Emerging Sales Opportunities
Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…
Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during…
Coronavirus Resources and Information
Online Homebuying Makes Way for Sight Unseen Bids
With the increase in virtual selling tools and shortened listing times, making a bid on a home sight unseen has become easier and more common.…
Sales + Marketing Award Winners
Best of The Nationals 2021
These standout entrants from NAHB’s 2021 National Sales and Marketing Awards (The Nationals) reflect the changing times, with campaigns that focus on new normals
New-Home Sales
A Message for New-Home Salespeople: Stop Trying to Sell Homes
You’re not in the sales business. You’re in the knowledge business
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales + Marketing
Online Leads Account for 51% of Home Builder Sales
Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward…
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Affordability
Building a Home on a Budget: 4 Tips for Potential Buyers
Four tips builders can suggest to win over potential buyers with a tight budget
