7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
Buyers, Sellers Eagerly Await the Return of Open Houses
For all the glitz and glam of 3D and virtual home tours, buyers and sellers are aching for the return of open houses, according to a survey by the…
Digital Marketing
New Normal for Master Planned Communities' Sales, Marketing
If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of…
Fewer Builders Using Incentives to Bolster Sales Now
More than half of single-family builders are using incentives to bolster sales and limit cancellations, according to an NAHB/Wells Fargo Housing…
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
Builders Offer Innovative Incentives to Drum Up Sales
After homebuyer demand took a nosedive, home builders still needed sales to keep their businesses alive. So they got creative: Some businesses…
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
New iPhone App Could Take 3D Virtual Home Tours Mainstream
Since the pandemic, video tours and open houses are the new normal, but now that Matterport has launched an app that allows iPhone or iPad users…
Sales
Learn the Art of Selling a Home Using Floor Plans
Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to show…
Home Builder Will Pay 6 Months of Mortgages for Healthcare Workers, First Responders
Though new home sales have been on the uptick, they’re still nowhere near healthy. One home builder in Texas, Megatel Homes, has an unusual plan…
