7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales
Learn the Art of Selling a Home Using Floor Plans
Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to show…
Home Builder Will Pay 6 Months of Mortgages for Healthcare Workers, First Responders
Though new home sales have been on the uptick, they’re still nowhere near healthy. One home builder in Texas, Megatel Homes, has an unusual plan…
How to Adjust Your Social Media Strategy for an Isolated Audience
In times of crisis, many business owners’ initial reaction is to cut back on the marketing budget. It makes sense to plan for uncertain times…
New-Home Marketing
Messaging That Matters Right Now in the Homebuying Process
What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?
Twin Cities Housing Market Goes Live Online
FaceTime is no longer just for long distance relationships or calling your Nonna. Now, it’s more likely than…
5 Ways to Virtually Show Your Home in Today's Market
Like happy hours, family gatherings, and conference calls, open houses are back on…
Coronavirus Resources and Information
What Can Builders Market During a Pandemic? Try Empathy and Security
During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security
How to Sell a Home From a Floor Plan
With the coronavirus limiting in-person interactions that potential buyers can have with a home, builders and sales consultants must become…
NAHB Webinar: How to Keep Buyer Traffic Flowing Despite COVID-19
The coronavirus pandemic is affecting almost every American’s daily life in some way, including builders. One…
Sales + Marketing
Successful Marketing Strategies During COVID-19
Business as usual doesn't really exist right now for many Americans, but that doesn’t mean every facet of your…
