As seasons change, the national mood changes from time to time too. With the mood shifts come changes within the home and a shift in the color palette buyers respond to.
In order to keep up with the times, paint maker Kelly-Moore constantly changes existing color palettes by staying in close contact with the design community. They also go to the large developers and architects to gauge consumer behaviors. "When they have specific color needs, they let us know," says Mary Lawlor, a color stylist for Kelly-Moore. "Developers really keep up with the trends of colors."
After 9/11 there was a marked shift to subtle, quieter colors but now brighter colors are returning, according to Lawlor. Kelly-Moore created 60 new colors evocative of the West. Consumers today look for colors that can go with a theme they have in mind for specific rooms.
"We derived these 60 colors from the 1,362 hues in our ColorXperience system," says Lawlor. "Our inspiration for the palette came from photographs of the seaside, mountains and deserts. The West in Color encourages people to be adventurous with color; and rooms can really come alive with color whether it's an accent wall or tone-on-tone colors."
These newly developed colors can be found at Greenbriar Home Communities in the Carlton Oaks and Pheasant Ridge model homes. www.kellymoore.com