Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Sales Lead Tracking
What Is a Lead Worth?
Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments
Sales
Are Co-op Sales Worth It?
They can be a silent profit leak, but there are also good reasons to make co-op sales work
Sales Lead Tracking
Email Marketing—Just One Part of the Follow-Up Process
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Building Attainable Homes
Today’s land costs, development fees, and labor issues make it incredibly difficult to build homes for buyers on the lowest rung
Affordability
New Designs for Building Homes Within Reach
Delivering homes that are affordable, appealing, builder-friendly, and profitable is a tall order—or is it? These prototypes offer answers to the affordable housing dilemma
Customer Satisfaction
Why Customer Feedback Is Essential to Your Bottom Line
Seasoned builders share what homebuyers have taught them about delivering the best possible customer experience
The Beginner-Boomer Confluence
Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them
