New Home Marketing

New Home Marketing



Features
March 01, 2008

Learn the priorities general real-estate agents use when selecting which new-home community to show.

Features
March 01, 2008

New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home presentations and on-site sales staffs. 

Features
March 01, 2008

Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.

Features
February 01, 2008

We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.

Features
February 01, 2008

First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.

Features
February 01, 2008

Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.

Features
February 01, 2008

Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.

Features
January 01, 2008

New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the mainstream media, and just sell homes.

Features
January 01, 2008

You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.

Features
January 01, 2008

In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.

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