Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Home prices jump 10.9 percent, make largest annual gain in 7 years
Home prices in March rose by 10.9 percent from a year earlier, the largest such gain in seven years, according to an index tracking home prices in 20 U.S. cities.
The great outdoors
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all segments of the market.
Number of LEED homes could grow if savings is emphasized
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.
Motivating a cast of thousands
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.
The customer really wants you to be right
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
9 new approaches to master-bath design
The most prevalent trends in bathroom design for 2012 and 2013 are centered on better use of floor space, more storage, and amenities that rival those of an upscale resort or spa.
Housing starts surge in March
The pace of housing starts in March tipped a milestone, posting an annual rate of 1.04 million units, an increase of 7 percent from February and up 47 percent from a year earlier.
Remaking the great room
Although the idea of a great room has been around for many years, the design and definition have both evolved.
Hot elevation + Lean = Fast sales
The overriding principle of Lean Design is marketability. The winning combo is to make the home simple and efficient to build while having an…
Nationwide housing production edges up in February
Nationwide housing production edged up 0.8 percent to a seasonally adjusted annual rate of 917,000 units in February, according to newly released figures from HUD and the U.S. Census Bureau.
