Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Builder confidence slips two notches in March
Builder confidence in the market for newly built, single-family homes paused for a third consecutive month in March, with a two-point reduction to 44 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI).
David Weekley Homes enters Salt Lake City market
David Weekley Homes’ entry into Salt Lake City, Utah, may not necessarily be a beachhead for more westward expansion, but the move will be a long-term commitment for the Houston-based home builder.
KTGY-designed AMLI apartment community receives planning commission approval
KTGY Group, Inc., Architecture and Planning, has announced that AMLI Residential has received city approval for AMLI Uptown Orange, a 334-unit eco-friendly apartment community in Orange, Calif.
Toll Brothers announces first active-adult community in Colorado, western U.S.
Toll Brothers, Inc., has contracted to acquire 387 lots at Anthem Ranch, the premier active-adult community in the metro Denver market, the company announced.
New-Home Marketing
Do You Communicate Efficiently or Effectively?
Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective
Del Webb lifestyle now available in Durham
Targeted toward residents age 55 and older, Del Webb community Carolina Arbors sprawls across 460 acres and consists of 1,275 single-family ranch homes with a 30,000-square-foot amenity center.
Strategies for selling more options
New-home sales expert Bob Schultz offers proven tactics for increasing high-margin sales revenue through options and upgrades.
Before and after: Revitalizing former best-selling plans
Even the hottest-selling plans from a few years ago need updating to match the current trends in residential design. Professional Builder’s House Review team demonstrates how to revitalize past bestsellers.
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
