Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
CertainTeed introduces new online tools
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Re-examining the role of Realtors
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.
Proven tactics for selling homes to the generations
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.
New-Home Sales
How to tackle the 'I'd love to buy, but I can't sell my house,' syndrome
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.
Is social media marketing worth the investment for home builders?
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
Publisher's letter: Cut through the confusion
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.
6 emerging market research techniques
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
New-Home Sales
Staffing and Management Techniques for Optimizing New-Home Sales
With fewer potential customers showing up at new-home sales centers, it’s critical you don't miss sales opportunities and have salespeople consistently engaging in high-ROI activities
Professional Builder webinar: 35 Moneymaking Ideas for Builders in 2011
Making money as a builder has never been more demanding than it is today. New tools and ideas are required to achieve success. Join Professional Builder's editors Patrick O'Toole and David Barista and columnist Scott Sedam for a fast-paced, one-hour webinar loaded with ideas you can use in your business today. This free webinar is available on demand.
Sales + Marketing Best Practices
10 Key Sales Performance Measurements
Want to boost your sales conversion ratio? Track each salesperson’s performance against these 10 sales performance standards
