Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Social Networking Skills for Home Builders
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.
Sales + Marketing Best Practices
What Secret Shoppers Know Can Help Your New-Home Sales Team
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance
High Style Merchandising and Vignettes on a Budget
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
5 Tips to Sell Homes Now
Paul Cardis shared 5 tips so home builders can sell homes and help the industry at the same time
Does Your New Home Sales Team Believe in Today's Market?
John Rymer explains why salespeople need to talk about why now is the best time to buy
How to Compete With Foreclosures
How home builders can win over home buyers considering foreclosed homes
Tips from the Home Building Sales Pros
Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree
Conquer Customers' Fear
Tackle their fear by knowing and sharing with them the fundamentals
Create good publicity for your home building company
Check out these tips to get the media and your community talking about your homes