Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Affordability
Creative Solutions for Attainable Homes
Missing-middle housing offers the chance to conquer market challenges via new product that's within reach
Multifamily Embraces Community: The Case for Connection
In new multifamily projects, forging a sense of community helps attract renters and buyers
What Sales + Marketing Problem Are You Trying to Solve?
Define the issue, settle on a strategy, and set targets on how to spread the message
Multifamily
Renters by Choice Drive Soaring Demand for Multifamily Housing
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To appeal to a wide range of buyers, new multifamily housing provides amenities, community, and luxuries large and small
Most Unmarried Homeowners Are Women, Census Bureau Says
In the entire cohort of unmarried homeowners, most are women, says the U.S. Census Bureau. Unmarried women…
Home Price Growth Slows, Even as Inventory Drops
A recent Black Knight Financial Service analysis found that the rise home prices is beginning to stabilize. Despite the slowdown, the…
New-Home Sales
Millennials Discouraged From Buying Homes
A recent national survey from Experian reveals that millennials are increasingly opting out of homeownership, the Washington Post …
Multifamily
San Diego Architect Chooses Party Spaces Over Amenities
San Diego-based architect Mike Burnett advocated for including versatile party spaces in multi-family apartment projects at forum for…
Baby Boomers Resist Selling Homes
According to CNBC, Baby Boomers are staying put in homes, aggravating the already low housing stock and preventing…
Condo Absorption Increases While Apartment Absorption Idles
The recently released Survey of Market Absorption (SOMA) revealed that apartment absorption in the first quarter of 2017 was at 55…
