New Home Sales

Sixteen percent. If you follow technology news, that’s a number you’ve seen and heard a lot lately. For those scratching their heads, right now the most comprehensive Internet…

For a dozen years or more, production builders have been tinkering with their sales and production processes to get closer to custom. All other things being equal, allowing buyers to make custom changes to standard…

Clayton Preston, Robert Reed and Greg Ramsey, the principals of Village Habitat Design in Atlanta, don’t just talk about becoming less dependent on cars. For years the…

Lakewood Ranch in Sarasota, Fla.

 

Animals added a mark of distinction to the advertising for Olympia Lofts in the Greektown area of Chicago.

Traffic skyrocketed when Joseph Freed Homes began running ads…

Creating a new master-planned community in and around an existing "town" requires sensitivity. It means preserving the historical character while creating a modern community…

Since it opened in January 1995, Northwest Landing, a neotraditional master plan in DuPont, Wash., has received accolades from both consumers and the building industry.…

10,000-square foot fitness center is one of Lakewood Ranch’s attractions. Photo: Dick Dickenson…

Howard Hughes liked to do things in a big way, and the corporation that bears his name is operating under the same rubric. But while the Spruce Goose never flew, sales and…

It may not be cost-effective for smaller builders to hire a team of color consultants, and custom builders, by definition, work with their buyers to achieve individual color…

Porch and deck detailing, rain gutters, light fixtures, landscaping and other home accents…
Morrison Homes is going for a new record in referral sales. According to John Rymer, vice president of marketing for the Atlanta-based builder, the goal for 1999 is 600 referral…
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