New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Even With Inflation Running Hot and Elevated Mortgage Rates, Buyer Demand Rises
Mortgage rates will likely stay high for the next few months, but that doesn't seem to be deterring homebuyers
A Look at Homeownership Rates Across the Nation
Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
More Listings, Lower Rates This Week
The market perks up with a recent influx of fresh housing listings, and the week ending March 28 sees a dip in mortgage rates
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Unexpected Increase in New Home Sales, Decline in Major Sectors
To the relief of housing professionals, the 23 percent decline in new home sales forecasted for April never came. In fact, new home sales actually…
Will the Housing Industry Lead the Nation’s Economic Recovery?
The housing industry was bracing itself for a brutal April, but for new home builders, the damage was not nearly as bad as expected. Though new…
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales
Learn the Art of Selling a Home Using Floor Plans
Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to show…
New-Home Sales
New Study Measures COVID-19’s Impact on Homebuying Activity
The uncertainty caused by the pandemic has led to many buyers deciding to wait things out, but there are some bright spots for home builders
Top 15 Housing Markets Most At-Risk From Coronavirus Fallout
Florida and New Jersey housing markets may have an even worse 2020 than the rest of the country's markets, according to a new study by ATTOM Data…
New-Home Sales
New-Home Sales Bolstered by Renters Escaping Dense, Urban Apartments
Late March and early April were brutal for home sales as they fell 85 percent below the same time last year by early, according to John Burns Real…
Sales
7 Tips on How to Sell Homes Using Floor Plans
In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and pictures are…
Existing Home Sales Underperform in March, But Homes Still Selling Fast
These are tough times, and the housing market is already starting to show it. March sales hovered just 0.8 percent higher than the same time in…
