Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
New-Home Sales Steady During February
A small increase in mortgage rates during February led to a flat reading for new-home sales
Outdoor Living Features That Help to Sell a Home
Outdoor TVs, matte black finishes, and soapstone countertops are some of the backyard features attracting today's homebuyers
As Mortgage Rates Dip, Homeowners With High Rates Move to Refinance
A decrease in rates last week prompted a rise in refinancing by homeowners who obtained their mortgages at near-peak rates
February Saw More Sellers Jumping Back Into the Housing Market
February's housing market saw an increase in the supply of available homes, with Dallas leading among metros where the most sellers are getting into the market
New-Home Sales Increase Again in January, Builder Confidence Up
Easing mortgage rates and continued housing demand helped buoy new-home sales in January, further boosting builder confidence
New Home Sales Surge, But Inventory Shortage Still Hanging Over Industry
The home building industry came into 2020 riding the wave of progress it made in the latter half of 2019, and new home sales hit a nearly 13-year…
Why It Is a Good Time to Buy Despite Rising Prices
Home prices are heating up, but economists say that it is still a good year to be a homebuyer, according to a recent LendingTree report. Mortgage…
Housing Inventory Hits Lowest Point Since 2013
Though the housing market is off to a respectable start this year, inventory hit its lowest point since 2013 in January, and buyers are getting…
How These 5 Principles of Social Work Can Help Builders Reach Millennials
Millennials are projected to be the largest homebuying demographic this year. But it has taken a while for the generation to jump into homebuying…
Net Zero
What Do Homebuyers Want? Builders Adopt a New Strategy
Homebuyer desires are ever-changing and transient. Getting back to some core principles can help builders refocus their business and attract buyers in the process
Sales + Marketing Trends
National Homebuying Trends That Give Builders an Edge in Local Markets
Three recent national studies look at consumer homebuying trends. Pro Builder looks at the data to reveal opportunities for builders to create competitive distinction within their markets
Homebuyers Are Searching Longer for the Right House
Though buyer demand for new homes is increasing, Americans are moving much less than they did in previous decades. And when potential homebuyers…
How Much Does a Home Cost in 2020?
Punxsutawney Phil declared spring will come early on Groundhog day, but if you are in the housing industry, you already knew that. The start of…