Even With Inflation Running Hot and Elevated Mortgage Rates, Buyer Demand Rises
Mortgage rates will likely stay high for the next few months, but that doesn't seem to be deterring homebuyers
A Look at Homeownership Rates Across the Nation
Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
More Listings, Lower Rates This Week
The market perks up with a recent influx of fresh housing listings, and the week ending March 28 sees a dip in mortgage rates
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
New-Home Sales Steady During February
A small increase in mortgage rates during February led to a flat reading for new-home sales
Net Zero
What Do Homebuyers Want? Builders Adopt a New Strategy
Homebuyer desires are ever-changing and transient. Getting back to some core principles can help builders refocus their business and attract buyers in the process
Sales + Marketing Trends
National Homebuying Trends That Give Builders an Edge in Local Markets
Three recent national studies look at consumer homebuying trends. Pro Builder looks at the data to reveal opportunities for builders to create competitive distinction within their markets
Homebuyers Are Searching Longer for the Right House
Though buyer demand for new homes is increasing, Americans are moving much less than they did in previous decades. And when potential homebuyers…
How Much Does a Home Cost in 2020?
Punxsutawney Phil declared spring will come early on Groundhog day, but if you are in the housing industry, you already knew that. The start of…
Why Are Americans Sacrificing Walkability When Buying a New Home?
Americans used to pay a premium for a home in a great, walkable location: You could easily drop off your kid at school, make it on time to work,…
Who Would Be Priced Out if the Median New Home Rose by $1000?
If you won $1000, you probably wouldn’t think, “Oh boy, now I can buy a house.” But a $1000 margin can actually decide whether or not a potential…
Pending Home Sales Fall in December Amid Record Low Housing Supply
Pending home sales fell in December by nearly five percent. Despite low mortgage rates, the conditions weren’t stellar for last-minute breakout…
Best Year for New Home Sales Since Great Recession Ends With 10% Gain
New home sales finished with a 10 percent gain at the end of December, reaching a total of 681,000 for the year. Though the month began flat after…
Home-Sale Prices Pushed Up by Housing Shortage in December
At face value, December brought good news for builders: Houses are selling two days faster and going for much higher prices compared to last year…
How Millennials Are Affecting the Size of New Homes
In every region but the West North Central, homes with four or more bedrooms are on the decline. The shrinking of new homes reveals a shift in…
