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News

Market Data + Trends

A Look at Homeownership Rates Across the Nation

Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners

Paints / Stains / Finishes

Sherwin-Williams' Kingdom Gold Color Is Making New Friends

The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue

Construction

Proven Ways to Improve Jobsite Productivity

Consider these solutions for reducing cycle time, hard costs, dry runs, rework, miscommunication, and overall inefficiencies on the jobsite

Labor + Trade Relations

Residential Building Workers See Jump in Wage Growth

Housing industry worker wages have been trending upward over the past eight months, but February saw wages grow the fastest they have in more than two years

Housing Markets

4 Cities Where Housing Inventory Now Exceeds Pre-Pandemic Levels

San Antonio leads with the greatest surge in the number of homes available post-pandemic

Digital Marketing

How Today's Consumers Feel About Online Targeted Ads

Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?

Housing Markets

10 Markets Where First-Time Homebuyers Can Get a Foot in the Door

Buying a home can be particularly challenging for first-time buyers in today's market, but these markets hold promise with more affordable options 

Jobsite Safety

OSHA Issues Final Rule for Jobsite Inspections

The March 29 rule amends the existing OSHA regulation for who can accompany OSHA inspectors during workplace inspections

Exterior

Exterior Design Trends? Homebuyer Preferences Run the Gamut

It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors

Demographics

Millennials on Top Again as Largest Homebuying Group

Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers

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