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Market Data + Trends
A Look at Homeownership Rates Across the Nation
Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners
Paints / Stains / Finishes
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Construction
Proven Ways to Improve Jobsite Productivity
Consider these solutions for reducing cycle time, hard costs, dry runs, rework, miscommunication, and overall inefficiencies on the jobsite
Labor + Trade Relations
Residential Building Workers See Jump in Wage Growth
Housing industry worker wages have been trending upward over the past eight months, but February saw wages grow the fastest they have in more than two years
Housing Markets
4 Cities Where Housing Inventory Now Exceeds Pre-Pandemic Levels
San Antonio leads with the greatest surge in the number of homes available post-pandemic
Digital Marketing
How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
Housing Markets
10 Markets Where First-Time Homebuyers Can Get a Foot in the Door
Buying a home can be particularly challenging for first-time buyers in today's market, but these markets hold promise with more affordable options
Jobsite Safety
OSHA Issues Final Rule for Jobsite Inspections
The March 29 rule amends the existing OSHA regulation for who can accompany OSHA inspectors during workplace inspections
Exterior
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Demographics
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers