Motivating a cast of thousands
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.
The customer really wants you to be right
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
Earning the Star
After standing pat with its flagship energy program for the first 10 years, the U.S. Environmental Protection Agency revamped the thresholds for Energy Star-backed new homes twice in the last half-dozen years.
"Suite-ing" the bathroom
Whether a home is large or small, the master bath continues to demand a great deal of attention.
9 new approaches to master-bath design
The most prevalent trends in bathroom design for 2012 and 2013 are centered on better use of floor space, more storage, and amenities that rival those of an upscale resort or spa.