Going Forward, It's All About Market Share for Homebuilders
While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share.
Total Quality Revisited
Editorial Director Paul Deffenbaugh emphasizes the importance of housing quality.
Your Homebuilding Business During a Downturn
Here’s what national homebuilders are doing to improve their business during the downturn.
Sales
Home Builders' Traditional Sales Methods Need Retooling
Most home builders’ sales methods are outdated. It’s time for a change
California Courtyard Home Brings Buyers Back Into Market
An innovative Southern California courtyard model with enough pizzazz to help Toll Brothers sell 21 homes in less than eight months.
Professional Builder's 2008 Best Workplaces
This year we chose six home builders that, in spite of the glum housing market, found a way to keep employees happy and ready to do whatever it takes to keep their companies going.
Home auctions rid homebuilders of inventory fast
One builder offers tips to running a successful home auction.
How to Make the Most of a Narrow Corner Lot
Architect Donald Powers demonstrates his solution to the challenging scenario.
Homebuilders, learn to sell your services
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
