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PB February 2011

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PB February 2011


House Review

5 Narrow-Lot Housing Concepts for Today's Market

Five narrow-lot housing solutions that address such critical elements as garage placement, the value of side yards, and maintaining privacy without losing views

Lean Building

Creating a Lean Culture - Builders Speak Out

Home builders share their secrets to overcoming the most formidable obstacle to adopting Lean process and methods — cultural inertia

Trends

5 Trends in Infill Housing

As demand for new housing in established neighborhoods increases, home builders are finding ways to create marketable projects on smaller infill sites.

Sales + Marketing Best Practices

How to Cultivate a Take-Charge Culture

Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization

Community Development

8 Essentials to Restarting a Failed Community

Learn what the best professionals are doing to ensure success when entering a community that was abandoned by the previous builder

Drive Consumer Traffic to Your Website, 16 Tips

Homebuyers are out there, but people can’t buy what they don’t know is for sale. Sales and marketing pros must connect with the right buyers at the right time

2012: The year mobile takes over

Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like the iPhone and Droid — combined with the precipitous drop in price for these high-tech devices and better data connections — means that a sizable chunk of the population is connected 24/7.
Exclusive Research + Data

First-Time Buyer Survey: Most-Desired Amenities in a Home

Survey findings for the home features most desired by first-time buyers, according to a survey of Pro Builder readers

Financing

NAHB sees challenge to mortgage-interest deduction ahead

The mortgage-interest deduction, a pillar of the nation’s long-held support for housing and the American Dream, is under assault, say NAHB observers 

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